For many, Jordan's Furniture is considered an American model of family business. Owned predominantly now by billionaire investor Warren Buffett, but operated by the 4th generation of Jordans, Eliot and Barry, Jordan’s Furniture first opened their doors in 1918 in Waltham, Massachusetts.

In fact, Jordan’s furniture sells more furniture per square foot than any other furniture retailer in the U.S. does According to “Furniture Today,” the average furniture retailer sells $150 in merchandise per square foot. Jordan’s Furniture averages $950!

Here are some other numbers that makes Jordan’s Furniture stand out.

• Most furniture stores turn over inventory 1-2 times per year, Jordan’s Furniture turns over inventory 13 times per year.
  
• Most retailers spend approximately 7% on marketing and advertising, Jordan’s Furniture only spends 2%.
  

Reviews, Awards And Recognition

Some of the awards that Jordan’s Furniture has been presented with by the industry are:

• Torch Awards for Marketplace Ethics by the Council of Better Business Bureaus, 1997
  
• Retailer of the Year in the U.S. by the National Home Furnishings Association (out of 12,000 retailers)
  
• Retailer of the Year by the GERS Retail System
  
• Telly Awards for many advertising campaigns
  
• "The most unusual furniture store in the world" by Home Furnishings Daily and Furniture Today
  
• Entrepreneur of the Year/Social Responsibility by Ernst & Young
  
• Boston Magazine's, "Best of Boston" Winner, 1998
  
• Improper Bostonian's "Boston's Best" Winner, 1998
  
• TAB Newspaper's "Reader Choice Awards" Winner, 1998
  
• Boston Magazine's "101 Best Places to Work" Listing, Winner
  
• "World of Children Award" by Judge Baker Children's Center, Winner, 2001
  

Jordan’s Furniture Online

Before shopping at one of Jordan’s Furniture locations, check out their room planner at http://www.jordans.com/roomplanner.asp. You can use one their pre-built layouts or design your own to create detailed room plans before you go shopping to help alleviate any potential problems on whether the home office wall unit will fit in your den before you make that purchase.

Another key feature on Jordan’s Furniture website is their sleep lab (http://www.jordans.com/sleeplab/landing_flash.asp), which provides information on the various mattresses available from air to waterbeds and everything in between. They also provide you with information on how to choose the right mattress for your needs.

Some Final Thoughts

Jordan's Furniture attracts record numbers of new customers each day. Not just known for their furniture, Jordan’s Furniture also gives back to the community regularly through their philanthropic giving.

So before you buy a mattress from just any retailer, consider a store that gives back.